A. Loacker Spa/AG

Develop and implement trade marketing strategies to improve brand visibility and velocity in the main distribution channels: Conduct market analysis & research to monitor shopper trends and adapt strategies accordingly Build and deliver effective trade-storytelling, supporting the local sales teams in the negotiation and implementation phase Collaborate with marketing & sales team to identify opportunities at the point of sale and implement targeted solutions, from equity-driven activations to tactical actions Create and manage effective promotional programs to stimulate sales and customer loyalty Oversee shopper marketing activities, including designing engaging shopping experiences and managing partnerships with retailers Install category management knowledge and act as sparring partner for the international key distribution dealers Analyze and improve the profitability of the main channels and customers Monitor the effectiveness and efficiency of the owned retail business (brick&mortar + digital), promoting its progressive sustainable expansion (roll-out) Coordinate and streamline the main commercial processes (i.e. international pricing) and related governance